How to turn a side hustle into a 6-figure business

  • Vix Reitano turned her advertising enterprise right into a full-time enterprise in six weeks.
  • It has leveraged its community to safe annual contracts and e-book $100,000 in income prior to now 12 months.
  • She shares her suggestions for scaling the facet enterprise, discovering shoppers, and choosing alternatives.

Repair Ritano was on her profession path in journalism and public relations when she determined to begin a facet enterprise. At the moment, she was working in a advertising company. However the alternative for unbiased consulting, mixed together with her firm’s poisonous work surroundings and unsustainable workload, motivated her to construct a enterprise that would stand by itself.

She began a 6B company in her spare time, at night time, and on the weekends, taking over duties comparable to writing consumer emails, constructing web sites, and crafting advertising methods. Six weeks later, she collected 5 annual contracts amounting to greater than $100,000 in charges and give up her job on the firm.

Formally established in August 2015, 6B Company booked greater than $400,000 in gross sales final 12 months, in line with paperwork verified by Insider. She attributed this to her confirmed means to show model messages into client motion.

Reitano, 34, spoke with Insider about her expertise increasing a facet enterprise right into a full-time enterprise, leveraging a community, and crafting an efficient management type.

Benefit from your community

Reitano regularly communicates with new professional networks and new entrants

Reitano usually communicates with new skilled networks and new entrants.

Courtesy of Reitano


Previous to launching 6B Company, Retano spent over 5 years working in print journalism, tv manufacturing, and promoting. Every expertise expanded her skilled community, which she drew on when she launched her enterprise.

She devised a course of, which she follows usually at the moment, to divide her contacts into three teams:

1. Individuals who can rent you

These individuals ought to be your major goal and will obtain one-on-one contact. She advised them inform them what you do, and ask them in the event that they want any of your providers.

2. Individuals who know individuals who can rent you

Ship normal data and bulletins about your new undertaking to this group by way of group emails or different type of one-to-one communication. Reitano stated that whereas they might not want your providers, ask them to attach you with somebody of their community who does.

3. Individuals who can promote you on social media or inside their circles

This group consists of any viewers or followers you might have, on social media or in any other case, in addition to previous shoppers and friends. It’ll assist enhance your legitimacy as an employer with certifications and normal assist. Plus, in order for you any suggestions on initiatives or initiatives, try it out with this group, she stated.

Make room for alternatives

Reitano in action

Reitano at work in her manufacturing studio.

Courtesy of Reitano


She stated that after Reitano had a cushty circulation of shoppers, it was time to prioritize the roles that might assist her advance the corporate, each in finance and in the kind of undertaking. This implies saying no to sure alternatives to make room for many who are most enthusiastic about it.

As soon as she give up her job, she began turning down the e-mail assignments and particular person initiatives that she initially used to construct her enterprise. As an alternative, it prioritized jobs that had been a part of the total service bundle — together with manufacturing and advertising.

“I stated no to among the preliminary contracts I took so I might usher in contracts that I do know are nearer to what I would like,” Ritano stated.

It additionally stated it modified its pricing to value-based pricing, which charged prospects primarily based on the dimensions and affect of the undertaking, reasonably than an hourly fee.

Whereas it initially centered on annual contracts, it has since modified six-month contracts to provide it and its shoppers extra flexibility with the altering financial surroundings.

Discover a management type that allows progress

Jersey City Retano office

The Jersey Metropolis workplace of Company 6B, New Jersey, the place 4 workers work with Reitano.

Courtesy of Reitano


Reitano has transplanted a


Full focus of the thoughts

A follow that helps her develop professionally and personally. Her fundamental focus is on advocating for different girls, serving to them construct confidence and readability, and inspiring them to make adjustments in life and work that make them extra comfy.

Ritano stated constructing an organization on these values ​​allowed her to construct an efficient crew and put together for alternatives. Within the coming months, it plans to proceed rising the corporate’s portfolio with mental property content material, software-as-a-service choices, and manufacturing studio availability, together with advertising providers.

“I wish to go as much as the desk and put my elbows apart so everybody has some area,” she stated. “It is not nearly me, and that is actually the way you measure – you are searching for different individuals, different items of the puzzle.”